The Best OLED TVs You Can Buy
OLED TVs deliver perfect black levels with pixel-by-pixel light control. They typically offer more vibrant colors than QLED TVs (LED-LCD TVs with enhanced brightness and color) and maintain that color accuracy even when viewed from an angle.
We have a full guide comparing OLED vs. QLED TVs, but if you’re looking for better color and contrast at the expense of extreme brightness, OLED is the way to go.
We thoroughly test OLED TVs before they receive a Tom’s Guide rating, and we provide a full breakdown of how we test and what we look for below.
1. LG G4 OLED
The title of the best OLED TV can shift between LG, Samsung, and Sony. But this year, the honor goes to LG with the LG G4 OLED. While Samsung and Sony are pushing QD-OLED in their top-tier models, the LG G4 OLED offers an enhanced version of WOLED with second-generation Micro Lens Array technology. It’s a mouthful, but the basic idea is that this new panel can produce brighter visuals than any previous LG OLED—and it does so safely over extended periods.
In our lab tests, the LG G4 OLED hit a peak brightness of nearly 1,500 nits while maintaining a color accuracy of 1.4041 Delta-E—far better than any other OLED TV. Add to that a low input lag of 9.2ms in Game Mode, and you’ve got the recipe for an award-winning OLED that can perfectly play cinematic-quality movies and deliver an amazing experience for gamers.
Our test results and real-world trials prove beyond doubt that this is the best OLED TV right now.
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2. LG B4 OLED
If you’re after a fantastic TV at a lower price than most, consider the LG B4. This is LG’s entry-level OLED for 2024, and it’s currently seeing steep discounts. You can find the 55-inch model priced between $950 and $1,100, while the 65-inch version ranges from $1,100 to $1,300.
The B4’s biggest strength is its OLED display, which achieves perfect blacks and incredibly adaptable viewing angles. Even at this price, the B4’s high-contrast picture is impressive; its inky blacks enhance relatively dim highlights (which we measured at around 660 nits).
When we reviewed the LG B4, we were impressed by its image processing, especially its motion handling. Fast-paced action movies and sports looked particularly good in our lab. It’s also worth noting that in LG’s Filmmaker Mode, the B4 delivers excellent out-of-the-box color accuracy. This is another way the B4 offers many of the same benefits as pricier OLED displays.
Pro gamers will also love the B4, as it includes most of the gaming enhancements found on higher-end LG OLEDs (e.g., 4K gaming support across all four HDMI 2.1 inputs).
If you want a bit more brightness but still prefer an OLED display, the 65-inch LG C4 might be worth the extra cash. It offers a brighter picture than the B4 and supports 4K gaming at 144Hz. I wouldn’t worry too much about missing out on the latter unless you’re a hardcore PC gamer, but if your room is particularly sunny (or you watch a lot of movies and shows with the lights on), the C4 should be on your radar.
For most people, though, the B4 is an excellent compromise. It delivers stunning visuals at a reasonable price.
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3. Samsung S95D QD-OLED
Last year’s flagship QD-OLED from Samsung was a big step up from its predecessor, the S95C OLED.
On the 2024 S95D, the biggest change is a design update. It comes with a matte finish designed to minimize glare—and it succeeds without compromising the TV’s color accuracy. If you’ve hesitated to explore OLED-based options because of a sunny living room, the S95D might be what you need to get past that setup hurdle. (It’s also worth noting that the 2025 S95F will ship with a matte finish too.)
Speaking of brightness, the S95D is one of the brightest OLEDs we’ve ever tested. When you combine those vivid highlights with the perfect blacks that OLED TVs provide, you get an incredibly lifelike picture—especially with 4K/HDR content.
While we still wish Samsung would start rolling out Dolby Vision support on its higher-end TVs, the feature list is otherwise robust. You get all the most sought-after gaming features, including four HDMI 2.1 inputs supporting 4K gaming at up to 144Hz, VRR, and Samsung’s Game Bar.
The Samsung S95D isn’t just one of the best OLED TVs on the market—it’s one of the best TVs, period. It’s fantastic for casual streaming, 4K movie nights, and both casual and competitive gaming.
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4. Panasonic Z95A OLED TV
The Panasonic Z95A is truly a standout product. Returning to the U.S. market, Panasonic has brought incredible strides, delivering a top-tier performance built on LG Display’s second-generation META MLA panel. With a 144Hz refresh rate and all the latest gaming features, you’re looking at a real beast.
This is a powerhouse for HDR and SDR content, making entertainment pop—from mainstream blockbusters to anime. A low Delta-E score of 2.33 makes it ideal for colorful content, but even more impressive is its 1,625-nit brightness in SDR. This also helps reduce glare, which is barely noticeable on the Z95A.
A wide range of HDR support, including Dolby Vision and HDR10+, also makes it ideal for this type of content. Its HDR brightness of 2,012 nits is the highest we’ve tested on an OLED TV to date, making it a promising new addition to the market and well worth its steep investment. The only catch? The Panasonic Z95A costs just over $3,000, so it’s not cheap and comes in only one screen size: 65 inches.
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5. LG C4 OLED
If you don’t keep a close eye, it’s hard to tell which OLED TVs are new and which have been on shelves for the past 12 months. The LG C4 OLED is the latest 2024 model and hit the market in April this year.
Being so new, it’s pricier than last year’s C3 OLED, but our lab tests show this TV has higher peak brightness (1,049 nits on the C4 vs. 820 nits on the C3). If you plan to mostly watch HDR content from sources like Max, Disney Plus, Netflix, and Amazon, it’s worth spending the extra. If you’re still watching HD/SDR content from your cable box, save some money by opting for the LG C3 OLED instead.
While movie buffs will certainly enjoy the C4, gamers will benefit the most from this display, as it packs all the best gaming features from the top-tier G4 OLED into a more affordable TV. A 144Hz refresh rate, multiple HDMI 2.1 ports, Nvidia G-Sync and AMD FreeSync support, and LG’s Game Bar are all here. It’s so good that one of our staff uses it as their PC gaming monitor.
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6. Sony Bravia 8 OLED
The LG C4 OLED is best for Xbox and PC, but if you’re a PS5 gamer, you might want to stick with a Sony TV. Sony’s best OLED (and actually the only new one released in 2024) is the Bravia 8, which we reviewed in September.
The Bravia 8 brings all of Sony’s excellent image-processing tech and adds some PS5-specific features like Auto HDR Tone Mapping (to optimize HDR settings during PS5 setup) and Auto Genre Picture Mode. Unlike the C4 OLED, the Bravia 8 only has two HDMI 2.1 ports, but that’s only an issue if you want to connect both a PS5 and the new PS5 Pro.
In our lab tests, the Sony Bravia 8 scored decently, hitting 815 nits in HDR and 287 in SDR. Not as good as competitors, but a big improvement over the 2023 Sony A80L.
If you want a TV optimized for the PS5 experience, the Bravia 8 OLED is a great pick.
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OLED TV FAQs
How much do OLED TVs cost?
Most OLED TVs in the 55- and 65-inch range retail between $1,500 and $2,000, but premium models often cost more, and larger screen sizes typically start at $3,000 and up.
What is OLED?
OLED stands for Organic Light Emitting Diode, a display technology that uses organic compounds to create clusters of red, green, blue, and white light-emitting diodes to form a TV’s individual pixels. On a 4K TV with a resolution of 3840 x 2160, that means a single OLED panel has 8.29 million pixels. Unlike standard LCD TVs, each of those pixels generates its own light and can turn on or off individually, increasing or decreasing brightness.
This pixel-level brightness control allows OLED to deliver the best contrast of any display technology, with adjacent pixels offering everything from intense brightness to true blacks and every imaginable color in between.
As a result, OLED TVs consistently outperform most LED-backlit LCD TVs, whether they use standard LCD panels or enhance image quality with innovations like quantum dots (aka QLED) or localized dimming zones.
Are OLED TVs worth it?
If you want a truly exceptional TV, OLED is absolutely worth considering. It offers better picture quality than standard LCD TVs can match, and with prices dropping yearly, they’re no longer prohibitively expensive. In our tests and reviews, OLED TVs consistently deliver some of the best image quality available.
There are performance areas where LCDs outperform. OLED brightness can’t match the greater intensity you can achieve with LED backlighting, and LCD sets don’t face the same risk of burn-in or color drift that OLEDs do over time. But in nearly every other aspect—from viewing angles to color accuracy—OLED sets either match or beat their LCD-based rivals.
Which brands offer OLED TVs?
Currently, among the major brands you’re likely most familiar with, only LG, Panasonic, Samsung, and Sony offer OLED TVs. The panels themselves are manufactured by LG Display and Samsung.
Due to the unique manufacturing process and associated costs, OLED TVs are currently only available in the following sizes: 42, 48, 55, 65, 77, 83, and 97 inches.
